Cookbook PluginCreative Direction
Marketing & Event Collateral
Event Swag Design
Social Media Management
The Cookbook Plugin was developed for WordPress food bloggers by WP Site Care. My primary role was to manage the creative direction, marketing strategy and communications, as well as develop an online presence and brand voice.
For their attendance at the Everything Food Conference, I designed and managed the printing for all the marketing and event collateral, plus swag for the attendees (they flocked to our booth to grab it, although the delicious custom donuts helped too!)
Adele has a keen eye for detail and is a team player in every way. Her contributions and impact on our team was something special. She has a unique way of thinking about solving problems — including exhaustive research to fully understand an issue, as well as a strong understanding of analytics and user tendencies. I feel extremely lucky for having had the opportunity to work with her.
Ryan Sullivan, Cookbook Plugin & WP Site Care