The Transform App is the brainchild of the powerhouse fitness couple, Chris and Heidi Powell—you may recognize them from ABC’s hit TV show Extreme Weight Loss! In need of a major website overhaul, I recommended they scrap everything (goodbye old brand guidelines) and designed a fresh online branded experience that is now being incorporated into the app UI.
Adele was a godsend! We desperately needed a website refresh and Adele delivered a web design that not only looked amazing, but improved customer experience and boosted conversion rates.
